Social media promotion does not bring quick results. You need to develop a strategy, a content plan, study the target audience, and learn about all the intricacies of the business. And only then put it all into practice. A bad SMM specialist does none of this. If you see what we list below, then the SMM specialist is messing with your head.
Excessive growth in the number of subscribers
Early in the morning, you go to your company’s Facebook page, and it’s beautiful! Instead of yesterday’s 150 subscribers, the number is 5000. What a good SMM guy is immediately apparent. In fact, this is a terrible sign. He just got subscribers, that’s all. He says, “This is how well the work was done”. What’s the problem here.
First, there is no profit from purchased subscribers. They are not interested in your product or services.
Secondly, the Facebook administration monitors such things. The consequences can be up to a ban.
Thirdly, any user can check the number of services that have been cheated. And such information can cost you potential customers. Subscribers by
Suspicious activity in groups
You can buy not only followers, but also likes with comments and reposts. However, the behaviour of real people and paid people will be radically different. How do your friends react to your posts on your personal page? A good photo garners a lot of likes and comments, while a banal repost gets almost no response. This is the normal live behaviour of real people. Now transfer it to your company’s group. The same laws apply there. But if all the posts get exactly 20 likes, 5 comments and 3 reposts, and all from the same people, then something is wrong. It’s easy to check: the comments will be off-topic, and if you visit the pages of those who liked/victimised you will find typical fake profiles with left-handed photos, strange friends and no information about themselves. A couple of days later, instead of avatars, you’ll see blocked accounts.
Unhelpful content
Content is the basis of SMM. We’ve written about this many times, but it’s worth repeating: content should be useful, regular, and targeted at your target audience. Users get answers to specific questions, solve their problems, and learn something new – all thanks to the content of the posts. It is through this that subscribers grow, loyal customers appear, and, ultimately, traffic to the site, orders, and money flow. A bad SMM specialist posts frequently, a lot, and not for business, i.e. spams. Multiple entries per day are not a problem. The problem is that this content is about nothing. The group is quickly turning into a dump. The following information is of no interest to subscribers
"I will do everything myself"
An SMM specialist who claims this should be fired. A good promotion specialist will ask for as much information as possible about your business. He will stick his nose in everywhere, pestering managers and executives.
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